Keith Instone

Are "Smart Planet" and "World Usability Day" a match made in heaven or is it a silly idea to link them together?

Smart Planet is the buzz within IBM. More than just our next marketing ploy around "innovation" and unlike the declaration that the web was for real, this is something bigger. I am no expert at it (and I was not one of the bloggers given early warning), but I did know it was coming since ibm.com is going to be an important part of whatever it turns out to be.

Here are a few of the things that I have been watching/reading (the things I can share with you, at least):

• The video of Sam Palmisano's speech at the Council on Foreign Relations, the transcript, and the NY Times article about it.
• ibm.com US home page feature.
• A FutureBlogger entry focuses on the "instrumented, interconnected, intelligent" theme. A Tumblr entry includes more examples of the 3i's.
• Turbo Todd Watson, Luis Suarez and Andy Piper are some of the many IBMers to blog about it already.
• Bob Sutor talked about it at the Web 2.0 Summit last week (and blogged some key points later).
• James Governor compares the IBM and Obama agendas.

There are many aspects that interest for me. A few things Sam mentioned during the Q&A of his talk hit home the most. One was mentioning Service science efforts within IBM. Another were the ways we have to work to solve these problems: multi-disciplinary, end-to-end, and collaboratively. Sounds like how I have worked as a user experience professional for many years. And the third piece is the overall importance that connecting things via web technologies will be, something else I am starting to get pretty good at.

What does this have to do with World Usability Day (which is going on as I write this, on the other side of the globe from me)?

1. This year's theme is WUD Transportation: see the Global Transportation Challenge, read transportation experiences and many of the events will focus on transportation issues. For Smart Planet, one of the examples is about changing driving behavior.
2. Last year WUD was about Healthcare, another common problem cited in the Smart Planet work.
3. More generally, my participation in WUD the past few years has forced me to think more planet wide, more "worldly." I think it has helped prepare me for something like Smart Planet.
4. I suspect I could make many more connections between the Earth-Day inspired World Usability Day and Smart Planet, but this is getting too long already. You get my point.

I have zero pull within IBM, but it makes sense to me that IBM should sponsor it in some way in 2009. If the company is really serious about Smart Planet, it needs to start sponsoring ways to foster the conversation, and World Usability Day 2009, with a theme of "Smart Planet" would be the perfect fit for a design thinking angle. If Sam gives me a call [LOL] then I will happily introduce him to Elizabeth Rosenzweig.

So as I reflect on this blog posting, and in anticipation of my World Usability Day starting tomorrow, I am left with one last thought.

User experience and information architecture cannot solve the world's problems, but with a push from the business world, the right political climate, and some inspiration, I am ready, willing and able to chip in and do my part. I do not really care what we call it.

World Usability Day 2008 is next week: Thursday, November 13th. Find an event near you (and please try to attend). See worldusabilityday.org for more information.

This is the fourth year for WUD. The first year I was too involved, working on the web site and in charge of the last beer of the day in San Francisco. Two years ago we hosted a small local dinner in Bowling Green to celebrate the day. Last year I was in Chicago for meetings, DUX and for the annual holiday shopping spree, so I attended the WUD session there.

This year I tried several times to organize a local event, but failed each time. I had several possibilities around the "transportation" theme, including something hosted by the University of Toledo Transportation Center. Didn't work out.

Fortunately, I have plenty of choices of things to attend in the Michigan / Ohio region:

• East Lansing, 9:00am - 5:00pm. A full-day conference, part of an annual series by the Michigan State University Usability & Accessibility Center.
• Ann Arbor, 6:00m - 8:30pm. An evening session hosted by MIUPA that you can attend after the MSU conference.
• Columbus (downtown), 11:30am - 1:30pm. Lunch time gathering hosted by AEP.
• Columbus (Ohio State), 4:30pm - 8:30pm. A panel on transportation and a Columbus UPA meeting.
• Dayton, 1:00pm [correction] - 8:30pm. A "mini-conference" gathering for the Ohio/Kentucky/Indiana region. Sponsored by LexisNexis and Elsevier. (I'd also love to be able to go to their event today for kids but cannot.)
• Cleveland, 6:00pm - 8:30pm. Web usability panel. Register with NEOUPA.

I was invited to talk at both the MSU and LexisNexis events, but I could not commit since I was trying to organize something locally. The nice folks at NEOUPA are willing to add me to their panel at the last minute, so I will be in Cleveland this year.

Now the question is: can I attend another WUD event and still make it to Cleveland on time? I could drive 2 hours up/back to Michigan State in the morning. Or I could drive 2 hours to Dayton to catch the first hour of their meeting. Or maybe hit the "lunch hour" at AEP in Columbus. Not sure these will be worth it, but you might see me make an appearance in one of those places.

I hope you get to celebrate World Usability Day with your local user experience community, too.

I am fortunate to be in Chicago now, where all sorts of collaborations across the various UX-related disciplines are happening. Today and tomorrow are face-to-face meetings with other User Experience Network volunteers (at the IIT Institute of Design). Then several days of the "fowl" every-two-years AIGA-SIGGRAPH-SIGCHI shindig, DUX: Designing for User Experience conference. Then on Thursday, World Usability Day Chicago: November 8th is the one day this year we can all get along.

I think it was coincidence: Parade magazine published John Maeda's How to keep it simple the same week as World Usability Day. John's article was based on his 10 Laws of Simplicity.

I am collecting links to blog entries, trip reports, press releases, etc. about what happened in Ohio for World Usability Day. Leave a comment here if you find something else so that I can update the list.

Also, if/when you upload your photos to Flickr, be sure to put them in the World Usability Day 2006 gallery and tag them Ohio so all of our photos show up together. We have photographs from the Northwest (me) and Southwest (Kara Lock) corners already.

I decided to make a little web site devoted to all of the World Usability Day activities in Ohio. I hope this view will make it easier to see what is going on in our state on November 14th.

If you know of additional events, or a change to the existing events, leave a comment here and I will update the site. Afterwards, let me know about trip reports, photos or any other news from the Ohio events and I will include them there as well.

Finally, we have the details on the World Usability Day dinner for Northwest Ohio: 7:30pm, downtown Bowling Green, at Cucina di Betto. Hope to see you there!

We have not finalized our plans for the November 14th World Usability Day activity in northwest Ohio (it will be small), but if you are in the area, there are lots of "regional" events you can go to if you are willing to drive 2 hours.

To the north is a full day conference at Michigan State University (serving the whole state of Michigan).

• 9:00am - 5:15pm: World Usability Day for USA - Michigan - workshops on communities and web usability, talks on automotive issues, podcasting, and collaboration
• Detailed program (MSU Usability & Accessiblity Center)
• Sponsors include: Michigan Usability Professionals, Michigan-Ohio Human-Computer Interaction, Southeastern Michigan Technical Communicators

To the east are two events in northeast Ohio: a daytime event at Kent State University and an evening session at the Cleveland Museum of Art.

• Noon - 2:00pm - Everyday Usability - Eyetracking demonstrations, Usbaility awareness games
• Sponsored by: Kent State Information Architecture and Knowledge Management
• 6:00pm - 8:00pm - Northeast Ohio World Usability Day - Informal roundtable discussions of Accessibility, Web 2.0, User research, Remote usability testing, and more
• Sponsored in part by: Northeast Ohio Usability Professionals

To the southeast, there is 1 event in Columbus, at Nationwide Insurance. (October 30 update: this event is for Nationwide employees only. I will let you know if there is anything open to the public in Columbus.)

• Nationwide Insurance Usability Day Recognition - an informal booth for most of the day with a 2 hour panel in the afternoon

To the south, LexisNexis in Dayton is hosting a conference.

• 10:00am - 4:45pm - Workshops on Cognitive work analysis for design, Ethnography and design, and Converging perspectives on data
• 5:30pm - 9:30pm - Southern Ohio World Usability Day - Posters, dinner, panel on Exploratory research to inform design and innovation, and break-out sessions
• Sponsored by: Tristate Human Factors and Ergonomics Society

Some parts of Indiana are within a 2-hour drive, but the Indiana World Usability Day 2006 Conference is farther, in Indianapolis.

Also, you can partiicpate in World Usability Day without leaving your home or office, via Webcasts & Podcasts. There are some webcast-only events and several local events are being broadcast so that you can attend online. Note that some of these webcasts might take place on November 13th for us here in the Eastern US time zone.

Later, I will send out news about our local gathering here on my blog and also at NWOACM (the local group sponsoring it).

The web site for World Usability Day was down for a few hours this week to put the next version in place. With 2 months to go, they are switching from "save the date" mode to "here are the events" mode. The next big switch will be "here is what is happening right now" (on November 14th).

Some of the new things (maybe they were online before but I just noticed them):

• Video interviews with local leaders
• Tools for planning your event such as how to get local media coverage, how to webcast, and an introductory video you can use
• Forum for online discussion, replacing the mailing list and the "local leader blog" that I built last year
• For a short period of time, the MAP and a list of events were online. It was not working, so it has been taken down. Look for it soon.

The site looks awesome this year.

Yes, I got an award from UPA last week at the annual conference. Thanks for all of your kind words and congratulations. A few people missed the ceremony and later said they would have showed up for it - I did not tell very many people, just the way I am. For all of you that missed it, here are some pictures.

Waiting to get the award from UPA President (and fellow IBMer) Thyra Rauch, with conference chair DeeDee DeMulling seated.

Celebrating the award! (a bit blurry, I think Whitney the photographer was laughing too hard to hold the camera still).

And here is the award itself:

"UPA Usability Service Award is awarded to Keith Instone...for your leadership and tireless work in creating the first World Usability Day, and your innovative work on the event web sites. 2006"

There you have it - nice to get the recognition, but it was all worth doing without any award. Even better than the award was seeing long-time friends and making new ones at the conference. Oh yea,I actually attended a few sessions while I was at the conference - I will blog those later.

I made it to Denver this morning (6th airport in the last 5 days) and am looking forward to the UPA conference.

First, I will be learning more about World Usability Day 2006 - November 14th - check out the new website for it. For those of you in northwest Ohio - start thinking about what you want to do for World Usability Day this year. Last year I was in San Francisco - this year I will be home and looking for help to organize something locally.

Second, I will get to hang out with more IBMers - lunch on Wednesday if nothing else. Often the easiest way to find out what my colleagues are doing is to spot them "on the outside". IBM is too big.

Of course, I will also be attending a few days of the conference. My two must-sees: interaction design / agile and the panel on the state of web site usability (I was on a MIUPA / local version of this panel a few years ago). Other sessions: too hard to decide.

Finally, look for me up on stage. I get 15 seconds of "fame" this time, which will be related to something I am very proud of: serving my profession.