Keith Instone

Catching up on email on a Saturday morning, I see I missed this from a month ago:

How do companies strike the right balance between maximizing current-period profits and building long-term enterprise value? Join best-selling authors and world-renowned consultants Don Peppers and Dr. Martha Rogers on "Return on Customer" and find out how. This one-hour business primer, based on their new book of the same name, premieres tonight, March 2, at 8 p.m. The program will be repeated at 11 p.m. tonight; 11:30 p.m. Sunday, March 5; 8:30 p.m. Friday, March 10, and 3:30 p.m. Sunday, March 12.

This program illustrates how to grow the value of your business enterprise and your scarcest resource--your customer. "Return on Customer" (ROC) is a metric designed to gauge the rate at which a business does, in fact, create enterprise value from any customer or group of customers.

Dr. Rogers, a former BGSU professor, will be in the WBGU-PBS studio Thursday evening for the premiere.

I hope I can catch it on re-runs. Martha is a local.

I could not find any of details online about the show, but here is a start:

• CBA and WBGU partner in PBS television production: Martha hosting a different show, on entrepreneurship
• Pledge to WBGU: you can get the ROC DVD as a Thank You Gift for an $80 pledge - I am already a WBGU supporter, I wonder how much it would cost me?
• Nothing at the ROC Press room
• Nothing at the 1to1 Insight blog