Evaluating The Success Of Your Web Efforts
Panelists: Paul Mackowick, TeaLeaf, Michael Helbling, Brulant, Jason Moore, Little Tikes, Janet Nabring-Stager, Invacare
Moderator: Rick Miller, Brulant
Whether you are a seasoned eCommerce executive dedicated solely to the Web, or simply have responsibility for your company’s internet channel among other duties, it is critical for today’s business managers to understand the metrics for determining successful internet performance. We have assembled a panel of experts in the field of web analytics to provide insight and current best practices to help you make better business decisions.
What are some key internet metrics that I should be aware of to monitor performance? How can I utilize analytical information to improve site conversion? What types of testing strategies should I deploy to evaluate changes to my site? Find out what industry leaders are doing to address these questions and more.
Our panel includes executives who represent practitioners, analytics providers and agencies, from both a B2B and B2C perspective.
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