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User and Customer Experience hat

This blogging hat is where I try to connect the broad user experience topic (encompassing HCI, usability, IA, design, writing, branding, and so on) with the even broader worlds of business, technology, society, etc.

I invented the name "Experienceologist" for this role, as a bit of a joke, but I am no longer using that term.

Presenter and speaker hat

This blog is for updates on my presentations and how to download them (look for "attachments"). Also, I am slowly adding presentations to Slideshare - the darling of the IA world.

Information architecture hat

This blog is when I have my IA hat on: navigation, wireframes, taxonomies, content management and other "down in the trenches" work.

RSS feed of only my Information Architect blog

IBM employee hat

This blog is where I posted when I was focused on my employer, IBM. I was on various forms of the corporate web User Experience Design team from 2001 to 2012.

I am not planning on adding any more entries to this blog after leaving IBM.

This is a personal blog, of course. "The postings on this site are my own and don’t necessarily represent IBM's positions, strategies or opinions."

Toledo User Experience Professional hat

This blog is for when I have my local (Toledo, Ohio) hat on. I will concentrate on pointing out activities for other user experience professionals in the area (and within the Ohio-Michigan region).

In May, 2013, I started doing Toledo region UX updates and news at

UX Shop Talk

I am giving a talk on Thursday (3/26) at the Mad Ave Collective, part of their Shop Talk series. My topic is "User experience concepts, skills and methods for strategic creatives".

My basic agenda:

  • My life as a User Experience Freelance Consultant
  • Who we are: Strategic Creatives
  • UX Concepts, Skills & Methods that you can use to do your current job better
  • How to "learn me some of that UX"

Links to things I plan to mention:

Blog topics: 

IVLA 2014 Conference talk

Way back in November, I did another talk about user experience and visual literacy. This time I partnered with Mike Osswald. We led a session entitled "Visual literacy in a business context" (aka "Design and visual literacy") at the IVLA 2014 conference, right here in Toledo.

Mike did a great job putting the slides together, even tweaking them for the 9-screen display we had. Slide 28 shows that well, and also serves as the list of UX "top of mind" topics that we thought had strong connections to visual literacy issues.

  • Modular Content for
 Multiple Contexts
  • User Interface 
 ("Flat" design)
  • Layers and Motion
 in User Interfaces
  • Gesture Literacy
  • Storytelling
  • Human Factors 
 and Devices
  • Data Visualization Democratized
  • Infographics & Information Literacy

We got the audience engaged, heard good feedback afterwards, and learned a lot doing it. So it was a success! Not sure what UX & VL connections I will make next, but I plan to keep exploring the intersection.

Blog topics: 

Visual Literacy & User Experience

I will be presenting "Visual literacy: Expanding how we practice UX" at UX Thursday in Detroit on June 26th. The official blurb about the talk:

Visual literacy, traditionally applied to educational settings, has become important for users to make sense of digital media. Keith Instone will share the how and why behind his research and the ways he applies what he’s learning about visual literacy to UX. You'll hear how this exploration is making him a better UX practitioner.

Keith hopes to inspire UX practitioners to embark on their own discipline-crashing journeys to help strengthen the future value of UX.

Leave Keith’s session with:

  • A process for expanding your UX expertise by "crashing" other disciplines
  • Examples from visual literacy that apply to UX
  • An invitation to participate in the next virtual literacy conference

I will add the slides and other information here as I make progress.

UX Tips Toledo region conference, April 24

I am organizing another Rosenfeld Summit virtual conference in the Toledo area. After doing a survey of local folks early in 2013 and finding that "virtual training" was the top need, I organized the 31 UX Tips virtual conference in May of 2013. I have also encouraged others to host Rosenfeld virtual events in the area. It is a good way to get the local community together, enjoy top-notch speakers, at a very low cost.

I still need sponsors for the April 24 event. Let me know if you are interested, or if you want to recommend a company for me to contact.

Blog topics: 

User Experience Research-Practice Interaction

Here is the presentation that I did at the Connecting Dots conference on Saturday, March 15th.

The presentation was based on the paper that I wrote for the conference, plus what I learned during the first day+ of the conference. I added and deleted things once I was there.

Blog topics: 


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